Once a form has been designed it can be intergrated into your site in various ways, as demonstrated here.
As a scrolling window...
Some of the benefits of using forms on your site...
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Customer interaction
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Stopping your site from being just an advert
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Gather information from what your customers think of you
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Feedback on how to improve
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Spreading the word
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Capturing the information YOU need
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Not missing vital questions
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Prompting your customer to think of elements they hadn't considered
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Providing ease of communication
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Opening the door to your site
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Making your customer feel they belong
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Helping the undecided
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Showing that you care
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Confirmation of agreement
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Looking profesional
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Easy quoting, payment, file transfer
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Out of hours availability
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Use the same form onto your Facebook page